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Hugosave


Product Design 
Role: UX Design & UXR
Product: Hugosave
Team: Atlas Consolidated
Duration: 11 months
When I joined Hugosave, the team was at an exciting stage of revamping the app experience, product placement and user expectations. We focused on providing an enhanced version with more capabilities for users to embrace their financial journey.



Brief

As part of the product roadmap, Hugosave’s goal was to transform the app from a basic savings tool into a comprehensive wealthcare® platform that could support investments, savings, budgeting, spending, and rewards within a single, seamless user experience.

Objectives:
  • Meet evolving user expectations from a Fintech
  • Stay competitive in the industry
  • Increase user retention, engagement & lifetime value

Context


Hugosave empowers every Individual to spend, save, and invest confidently, effortlessly and sustainably through an inclusive and easy-to-understand Wealthcare® journey.



Challenges


 Cross functional collaboration
Being a small organisation, it was important to work in sync with each other in order to save precious time with aligned UX vision and development.

Compliance
Fintech applications handle sensitive user data and transactions. Ensuring the application complied with security and regulatory standards was paramount. This required constant vigilance and can sometimes limited design choices.

Data Visualisation
Fintech applications often deal with a lot of financial data. Presenting visualisation in a way that's easily understandable and actionable was crucial.

 Edge cases
The app involved multi-step, complex user flows with numerous edge cases. Every flow was prone to multiple user choices, error or limitations. Ensuring intuitiveness and error-resistance was a significant challenge.

User Trust
In the end, in Fintech, it all comes down to trust and competence.The end result needed to be transparent, trustworthy and secure.



Features I spearheaded

Amongst our small UX group, we took the responsibility of handling different aspects of the product. Mine included features that were crucial to the inner workings of the app, of money going in and out.




A glimpse into one of the features: Scheduling

We enquired on defining the objective behind scheduling investments. 
To understand why people love or avoid them.

1. Why do people auto-invest?
2. Why do people don’t auto-invest?
3. What are some of the concerns regarding auto-invest?
4. What attracts or makes it inviting for people to begin auto-invest?
5. What aspects ease their auto-invest journey?
6. What makes a person prefer one investment method over another?
7. What aspects should we retain in out feature?
8. Anything else.


Further affinity mapping based on the responses/feedback for easier analysis:


Analysis & Ideation




Explorations



High Fidelity Wireframes




Result

2.0 Launch feedback

25% Positive, 58% Neutral


Increase in user base post 2.0 Launch

40k to 100k


Onboarding time reduced from

10m to 3m~

Total users who invested in ETFs

7800+


Increase in avg savings per month for active users

15 to 25 SGD




Hugosave 2.0!


Empowering every Individual to spend, save, and invest confidently, effortlessly and sustainably through an inclusive and easy-to-understand Wealthcare® journey. Save Little, Often & Early!

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