Hugosave
Client: Hugosave
Team: Hugosave
When I joined Hugosave, the team was at an exciting stage of revamping the app experience, product placement and user expectations. We focused on providing an enhanced version with more capabilities for users to embrace their financial journey.
Context
Challenges
Being a small organisation, it was important to work in sync with each other in order to save precious time with aligned UX vision and development.
Fintech applications handle sensitive user data and transactions. Ensuring the application complied with security and regulatory standards was paramount. This required constant vigilance and can sometimes limited design choices.
Fintech applications often deal with a lot of financial data. Presenting visualisation in a way that's easily understandable and actionable was crucial.
The app involved multi-step, complex user flows with numerous edge cases. Every flow was prone to multiple user choices, error or limitations. Ensuring intuitiveness and error-resistance was a significant challenge.
In the end, in Fintech, it all comes down to trust and competence.The end result needed to be transparent, trustworthy and secure.
Features I spearheaded
A glimpse into one of the features: Scheduling
We enquired on defining the objective behind scheduling investments.
To understand why people love or avoid them.
1. Why do people auto-invest?
2. Why do people don’t auto-invest?
3. What are some of the concerns regarding auto-invest?
4. What attracts or makes it inviting for people to begin auto-invest?
5. What aspects ease their auto-invest journey?
6. What makes a person prefer one investment method over another?
7. What aspects should we retain in out feature?
8. Anything else.
To understand why people love or avoid them.
1. Why do people auto-invest?
2. Why do people don’t auto-invest?
3. What are some of the concerns regarding auto-invest?
4. What attracts or makes it inviting for people to begin auto-invest?
5. What aspects ease their auto-invest journey?
6. What makes a person prefer one investment method over another?
7. What aspects should we retain in out feature?
8. Anything else.
Analysis & Ideation
Explorations
High Fidelity Wireframes
Hugosave 2.0!
Save Little, Often & Early!
I encourage you to download Hugosave and have a breeze through it yourself.