Hugosave


Product Design, UX Research & Design
Client: Hugosave
Team: Hugosave
When I joined Hugosave, the team was at an exciting stage of revamping the app experience, product placement and user expectations. We focused on providing an enhanced version with more capabilities for users to embrace their financial journey.





Context


Hugosave empowers every Individual to spend, save, and invest confidently, effortlessly and sustainably through an inclusive and easy-to-understand Wealthcare® journey.




Challenges


Cross functional collaboration
Being a small organisation, it was important to work in sync with each other in order to save precious time with aligned UX vision and development.

Compliance
Fintech applications handle sensitive user data and transactions. Ensuring the application complied with security and regulatory standards was paramount. This required constant vigilance and can sometimes limited design choices.

Data Visualisation
Fintech applications often deal with a lot of financial data. Presenting visualisation in a way that's easily understandable and actionable was crucial.

Edge cases
The app involved multi-step, complex user flows with numerous edge cases. Every flow was prone to multiple user choices, error or limitations. Ensuring intuitiveness and error-resistance was a significant challenge.

User Trust

In the end, in Fintech, it all comes down to trust and competence.The end result needed to be transparent, trustworthy and secure.






Features I spearheaded

Amongst our small UX group, we took the responsibility of handling different aspects of the product. Mine included features that were crucial to the inner workings of the app, of money going in and out.








Hugosave 2.0!


Empowering every Individual to spend, save, and invest confidently, effortlessly and sustainably through an inclusive and easy-to-understand Wealthcare® journey.
Save Little, Often & Early!

I encourage you to download Hugosave and have a breeze through it yourself.

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