Break them apart!


Critical Design
Self-Initiated
A project that questions the norms, biases and oppressive views of ableism through Satire and Critique. It aims to create a space for the audience to stop and reflect on their actions, encouraging them to have room for empathy.

It’s a guide that shows you how to disrespect, demoralise & discriminate people with disabilities. But in truth, it shows you how and why to actually not do it.




1.3 billion people on earth experience a significant disability, representing 16% of its population, or 1 in every 6 of us. 

Despite being a prominent part of the global community, people with disabilities—adults and children alike—have to face constant social oppression and negative/condescending attitudes from others as a result of an ableist mindset, creating a barrier to their true potential.







Why is it designed the way it is?


Intentionally or unintentionally we all hold on to hypocrite & ableist ideals in our daily lives in a very imperfect world and project them on to people with disabilities because it’s easy to conform to the rules placed by the society to be a part of it.

The series of posters and the publication is satirical in nature because it does not wish to preach or provide subjective solutions to the questions raised.



Design Area

Break them apart! is put together through intensive qualitative research based on existing facts and reports, one to one interviews, survey responses, reddit forums, and books such as Disability Visibility.

Following were the insights analysed post research, that directed the project till realisation.
  • People with disabilities hardly get to interact with other People with disabilities in the 
larger society.
  • Misconception of people with disability 
being asexual and innocent or other forms 
of stereotypes are still prevalent
  • Childhood interactions with disabilities shape a person’s personality growing up.
  • Ableist thinking. negative attitudes and prejudices towards disabilities is not a thing of past, they are still present in one way or the other.
  • These operate on two levels, Implicit and Explicit attitudes, whether the person is aware of their biases or not.
  • There is a big gap between what people without disabilities think is not a prejudice and what actually is a prejudice.
  • There are not enough open conversations going around disabilities which keeps the issue somewhat away from modern problems.